There are three primary ways to extract or create metadata. This XML-based media presentation description (MPD) is the MPEG standards committee’s attempt to present certain types of metadata in a consistent way so that content encoded in one adaptive bitrate solution can be decoded by any DASH-compliant player. If you’ve not heard of DASH, you will soon.
#METADATA HOOTENANNY OFFLINE#
Make archiving and retrieval of offline storage easier.The average engagement jumped from less than 20 seconds to several minutes in one case (see our Metadata Buyer’s Guide for the TEM example). (TEM), a company that provides live and on-demand metadata creation and extraction for sports teams, found that its customers’ viewers spent significantly more time watching classic game content if detailed metadata was made available to search. The M word (monetization) is often used as justification for the pain accompanying video metadata extraction, but it turns out to be true.
We often think of online video as a set of assets with tags, titles, and descriptions, but there are many other detailed metadata options that can help with enterprise asset management or production workflows- if the proper metadata is available. Still, there are key reasons to spend the time to create or extract metadata for your online video. Why go to the trouble of extracting metadata? Metadata creation and extraction are laborious, even with the slew of automated tools, primarily because the tools are susceptible to a number of false positives or become confused by elements within the video or audio tracks.
Metadata’s not the most exciting topic for Sourcebook readers, but it is one of the most important if you want to generate interest in your content. This article appears in the February/March 2012 issue of Streaming Media magazine, the annual Streaming Media Industry Sourcebook.
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